What is Social Media Marketing?
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Social media marketing is the use of social media platforms and websites to promote a product or service.
Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.
Social media marketing involves promoting your content and engaging with your target consumers on social media channels like Facebook, Instagram, LinkedIn, and Pinterest.
This tactic is used in digital marketing to help businesses increase brand awareness, generate more leads, and improve customer engagement. Connect with your customers & achieve your business goals.
Easily create, optimize and manage ad campaigns to meet your business needs. Measure & Optimize. Drive Awareness. What are the types of social media?
Different Types of Social Media Networks. Social Networks:
Facebook, Twitter, and LinkedIn. Media Sharing Networks: Instagram, Snapchat, and YouTube.
Discussion Forums: Reddit, Quora, and Digg.
Bookmarking & Content Curation Networks: Pinterest, and Flipboard.
Consumer Review Networks: Yelp, Zomato, and TripAdvisor.
Why does your business want to be on social media?
The very first question to answer is the Why.
This relates to your social media goals.
Are you on social media to promote your products?.
To drive traffic to your website?.
Or to serve your customers?.
In general, there are nine social media goals you can have:
Increase brand awareness.
Drive traffic to your website.
Generate new leads.
Grow revenue (by increasing signups or sales).
Boost brand engagement.
Build a community around your business
. Provide social customer service.
Increase mentions in the press.
Listen to conversations about your brand.
You’ll likely have more than one social media goal, and that’s fine. Generally, it’s great to focus on just a handful of goals unless you have a team, where different people or groups within the team can take on different goals.
or an SMM Consultancy Team For example, at SP Digital Consultants, the marketing team uses social media both to increase our brand awareness and drive traffic to our content while our Advocacy team uses social media to provide timely customer support.